A dedicated IP address suggests that you will have a unique numeric identifier on the Internet and that it will not be shared with other's Internet sites or applications as it happens with a shared hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is required in case you have a web-based store and you need to accept online payments or in case you have a login form and you want the information that users submit to be encrypted. A dedicated IP address can also be used for other applications, such as a VoIP server, for example. Additionally, it shall provide more credibility and protection to your sites, considering the fact that a network flood to a shared IP shall not have any impact on your dedicated IP. If you host your sites with us and you have your own server, you will be able to get one or several dedicated IP addresses with only a couple of clicks and to use them in case you cannot use the IP that comes with the server.